Your approach to a sales call should be the same as your approach to a customer interview.
1. Go into the conversation with curiosity.
2. Listen more than you speak.
3. Suss out problems, goals, values, benefits, and timeline.
By approaching your sales call with these key components, your sales calls will become much easier and less scary.
Let me know your thoughts in the comments or pop in a question that comes up after watching this video.