This video is not supported by this browser. We're working on fixing this💪
Creating Your Startup Customer Segments

You do not want to be chasing down customer segments that are not looking for a solution. Instead, nail down 3 customer segments that are actively looking for what you offer.

Start with 3 customer segments then nail down to one, specific segment. When making that choice, consider: timeliness, how actively they're looking for a solution, and how underserved are they in the market.

You can watch this video to learn more about trimming the fat and focusing on one segment: https://youtu.be/6q8e3hYiWD4

Let me know your thoughts in the comments or pop in a question that comes up after watching this video.

To learn more about me or schedule a time to chat, check out https://lindsayt.com/



Ready for more?